Services

We build leadership networks and communities by working in the areas of Community Building, Leadership Development, Economic Vitality, Networking, and Organizational Development with specialized programming for rural people.

COMMUNITY BUILDING

Our community-building projects reflect our beliefs that rural communities hold the key to their own success, and inclusive decision making generates the best ideas. Our community building services include visioning, strategic planning, facilitation, consensus building, and more.

LEADERSHIP DEVELOPMENT

We believe that effective, diverse, and collaborative leadership is an essential component of vital rural communities. We also believe that leadership can be an intentional and learned skill. We also offer leadership services tailored to fit the needs and culture of specific groups.

ECONOMIC VITALITY 

Vital economies are essential to the future of rural communities, and entrepreneurs are the back bone of rural economies. That’s why our economic vitality programs focus on helping small businesses thrive through networking, skill building, and planning. In addition to supporting entrepreneurship, we help communities develop economic development and rural tourism plans that reflect the needs and values of their community.

Marketing

• Kisan Club marketing field staff conduct marketing sessions to build demand for products in BOP households.

• Kisan Club develops a peer-to-peer marketing strategy that is a creative, below-the-line marketing technique that are most likely to succeed among peri-urban and rural consumers.

• We use wholesale and retail model with our own retail and service outlet know as GRAMIN KENDRA.

Market Entry and Product Feedback

• Kisan Club collects data about its consumers to understand their product demands as well as understand which products to introduce into the market.

• Kisan Club  collects consumer data to provide feedback on products to companies as well as suggest future products for the market.

• Kisan Club offers companies the ability to enter markets – we gauge the potential of their products through market assessments, and feedback to determine whether market entry in India is viable

• Kisan Club provides product design inputs based on our assessments of our households

Distribution

 

• We have our own distribution channel and chain of Retail and Service outlets know as GRAMIN KENDRA.

Linkages

Kisan Club works with various channel partners on the ground to better reach households – this includes microfinance, self-help groups, farmers, dairy, ASHA health workers, and anganwadi school teachers.

Microfinance - the microfinance channel allows us to interact with women in groups taking loans for various reasons. We reach center meetings and establish a relationship with households, and determine whether our microfinance partner can facilitate loans as required.

Self-Help Groups - the government has worked on creating self-help groups to provide lower-  interest loans in large groups. These women meet more independently; FM staff connect with these women and determine a training cycle for products, seeding them with one household to determine demand.

    

Farmers - farmers have a large presence in rural Uttar Pradesh. There are many organizations that  work with farmers for training, better product understanding, and lending. we link with such organizations to interact with these farmers, understanding their field needs.

                 

Dairy - most major Dairy companies have a network of Dairy workers who have booths or chilling centers located in areas nearby for local villages. These booth remain open for the day, allowing     local villagers who cater to buffalo or cows to deliver their milk on a daily basis. We work with dairy folks to gain access to the larger village households and conduct meetings to understand their needs.

ASHA Workers – ASHA workers are women nurses that work with Primary Health Clinics located in rural areas. They visit homes, and provide basic medicine or education to their targeted areas. ASHA workers are now working with Gramin Channel to create meetings for solar awareness

Anganwadi Women – Anganwadi school teachers and workers are responsible for day-cares where children learn and get fed meals everyday. It is a very large government initiative spread throughout India (both rural and urban). Gramin Channel partners with the Child Development and Women Empowerment Office in Uttar Pradesh to connect, train and work with Anganwadi workers who create meetings, demo products, and create a relationship with households

Value Proposition

Kisan Club plays a key role in bringing products to market, we are the channel for products to rural households.

Kisan Club facilitates and/or builds:

1. A distribution channel: to ensure regular volumes of sales to target consumers. A clear and effective strategy to scale quickly throughout the operational State with an expansion model as a target output to replicate in additional states.
2. Innovative and ethical energy related marketing campaigns: to generate both consumer education and brand value creation for energy company’s products as part of a comprehensive approach to addressing energy and lighting in both rural and peri-urban geographies.
3. A vast retailer / sales network: in target last-mile and peri-urban villages to support the wide spread availability of energy products, connecting energy company directly to the community retailer and target consumer at scale.
4. After sales servicing and warranty replacement: as per the policy and business processes of the company.
5. Consumer data and insight: collection that will help guide energy company’s development of present and future BOP products
6. Strategic partnership with multiple MFIs: nationally that will provide the required platform to replicate in other states.